Tips on social networking

 • Social networks allow you to build direct and personal relationships with your customers.

 • People should have profiles; companies should have pages.

 • Set-it-and-forget-it is not a good social network marketing strategy. Be active with updates and interaction.

 • Know your audience and select the social networks where they can be found.

 • Understand the special features offered by social networks and use them.

• Don’t excessively use public or private messaging systems (spam)—use them only for the good stuff.

 • Motivate your fans to create content on social networking sites for you. Organic content is much more convincing.

 • Give your fans a place to interact with your company and one another.

 • Offer content that is exclusive to social networks, and don’t just rebuild your website.